Christina Kraker is a Digital Marketer who works with appliance repair companies to achieve service area domination. Christina’s company, ServicersWeb, specializes in appliance repair & home services marketing for mid to large size appliance companies and small teams seeking growth. She specializes in online presence management with strategies in SEO, Content Marketing, Social Media, and Email Marketing. After nearly a decade working with appliance repair companies, Christina knows the strategies thattruly drive conversions for in-home service professionals.
With a background in Electronic Calibration & Repair for the Marine Corps and NAVAIR, Christina has also consulted appliance companies on inventory management and ServiceDesk.
Industry speaker, author, and consultant.
Creator and author of The Original Blue Book Major Appliance Job Rate Guide (the national pricing tool for the appliance service industry), and GLEEPS! soft skills for technician and Customer Service Rep training.
President and founder of Landers Appliance, Inc. a multiple award winning service company in Baltimore.
Owner of Dean M. Landers Consulting, LLC
Peer group founder, program director and facilitator.
Conference and industry event speaker including Key Note’s at Appliance TechTalk convention 1994 and Appliance Service Training Institute in 2013.
Partner in Service Company Solutions, the creators of MyPartsHelp.com and the electronic Blue Book.
Chairman of Youth 180, an evangelical Christian outreach organization.
Mentor of young men without fathers in the home through Life Coaches, a Baltimore City Young Life ministry.
Locations coordinator, Bible study and prayer group leader for Baltimore City Bible Church, a church plant.
Past president and board member of the United Servicers Association.
Past member of the National Federal of Independent Business Maryland Leadership Council.
Past legislative chairman of the Maryland Alliance for Fair Competition, a utility watch dog group.
Married to Tricia Milan. Five children, three sons in law, two daughters in law, 22 grandchildren and counting!
Giselle Mota is the founder of Preductiv, consulting organizations in the content and delivery of their workplace learning in order to achieve productive results. She is a nationally certified trainer in the area of learning management; assisting individuals and organizations to maximize their personal and organizational goals through learning opportunities.
With her engaging and collaborative approach, Giselle is called upon to train on topics that are initially a pain-point and stumbling block for the learners — executives, administrators, trainers, and adult learners of all types. These learners always come away empowered with a clear direction and action strategy to move into their desired next level. In addition to training and consulting Giselle has worked in instructional design, curriculum development, professorship, college advising, and small business development and administration. Always contributing as an instrumental change management agent and driver of success.
Key Specialties: Training, Change Management, Organizational Design, Business Coaching/Consulting, Human Capital Management, Human Behavior (DISC assessment) Provider, Learning Management, Education Management, LMS, Learning (Data) Analytics, Speaking, Edtech, Learning and Development
Spent over 30 years in manufacturing with last 17 years in operations of wire harnesses for
appliances and automobiles.
Purchased Sloan Appliance in Columbia, SC in April, 2010.
Grown from 9 technicians to 17 in that time.
BS in Accounting and MBA from Clemson University
Married with two grown children
Larry Oxenham, Author, Senior Advisor
Larry Oxenham is one of America’s top asset protection experts, having helped thousands of professionals achieve financial peace of mind by teaching them how to properly structure their assets for lawsuit protection and tax reduction. He has authored and co-authored several articles and books on the subject including The Asset Protection Bible and How to Achieve Financial Peace of Mind through Asset Protection. His career has been credited with helping thousands of people save millions of dollars. Larry Oxenham is a nationally recognized speaker who has trained thousands of professionals at hundreds of conventions, conferences and seminars across the country.
Manny Ortega
Albuquerque, NM
Manny grew up working in his father’s business after school and grew to like helping people with their service needs. He started Ortega’s Appliance Service in 1993 and bought his father’s business in 1998. When he started like most he knew very little about running a business, but wanted to succeed he joined United Servicers Association in 1995, and learned to run a successful company and keep up with the latest trends in service. A current USA board member he enjoys giving back to the industry teaching others what he has learned.
Michael Noe has worked for Mr. Appliance for the last ten years as Franchise Consultant, assisting
business owners with all aspects of their business and helping to ensure they understand and adhere to
the systems of the franchise. He has worked with eight of their last ten Franchise Owners of the Year. He
is also the coordinator for key accounts for the brand-overseeing and facilitating vendor and business
partner relationship, as well as coordinator of training for the brand. He recently obtained his CFE
(Certified Franchise Executive) administered through the International Franchise Association.
Nathan Kraker is a Digital Marketer who works with appliance repair companies to drive COD leads and maximize conversions. Nathan’s company, ServicersWeb, specializes in appliance repair & home services marketing for mid to large size appliance companies and small teams seeking growth. He specializes in digital advertising strategies that deliver the lowest leads in the industry.
Nathan is the creative mind behind the coveted Lake Appliance Repair parody videos, high-converting web designs for service companies, and multiple industry apps including a WordPress app for the ServiceDesk Scheduler.
Steve Zannos has been in Customer Service for almost 25 years with experience in the automotive, home appliance, consumer electronics and outdoor power equipment industries. He has worked for category leading OEMs (Saturn / GM, Whirlpool, Husqvarna and Electrolux), software solution providers (ServiceBench) and TPAs (NEW-Asurion). Steve has been working directly with Appliance Service Technicians, both independent and factory service, for over 15 years. He also manages the largest customer service LinkedIn group, Customer Service Professionals, with over150,000 members.
Teri has worked with Spherion Staffing for almost 35 years, and is currently the License Owner of the Nature Coast Spherion Staffing office that services Pasco, Hernando & Citrus Counties. The majority of her career she has spent solving staffing and hiring challenges of clients and employees in the local area markets.
For the past 12+ years she has worked in Hernando County. Teri combines the resources of an industry leader, with local market expertise, to bring about workforce solutions that bolster local business success. She leads a team of 7 recruiting and staffing specialists with over 65 years of combined experience. Her understanding of the Nature Coast, and vast industry knowledge, gives her clients a leading advantage in their talent and job search initiatives. Teri’s strength is in building relationships that have led to powerful recruiting sources throughout the Nature Coast market.
She earned her Bachelor of Science degree in Elementary Education from Slippery Rock State College. Teri bought her franchise in 2010, after being an Employee of Spherion for 26 years. She is very proud to be a national Owner Award Winner in the Spherion franchise community for the last 7 years as well. She is the Chair of the Greater Hernando Chamber of Commerce, and also a member of the Citrus County and Wesley Chapel Chambers. She is currently President of The Arc Nature Coast board, an active member of the Nature Coast Human Resource Society, a Director for the Capital City Bank Group Community Board, Past President for the Pasco Aging Network, a 2010 Leadership Hernando graduate and Past Chair, and a 2015 Leadership Pasco graduate. Teri has been married to Steve for almost 27 years, has 2 grown children and 3 grandchildren.
Sunbelt Business Brokers, with nearly 250 offices, is the largest business brokerage in the world Their
mission is simple : Helping people buy and sell existing businesses. Terry Kelm joined Sunbelt with a
diverse and experienced background. Spending much of his career in organizations that were sales and
distribution orientated, Terry gained valuable experience by playing an instrumental role on multiple
acquisitions, many of which were over one million dollars in size. While utilizing each of his many skills,
Terry understands that accessibility and accountability mean everything to a successful relationship. For
the last 15 years. Terry has directed Sunbelt’s national Re-sales program. Assisting hundreds of business
owners in transitions larges and small. Terry brings a wealth of experience and an educated, unique
perspective on valuing and selling a business.
Scott A. Reinglass is licensed in every State within the 7th Circuit. Scott leads
our tort team handling insured litigation in Illinois, Indiana, and Wisconsin. Scott
has tried scores of cases to juries across several jurisdictions. Scott’s practice has
included catastrophic claims for premises liability, construction litigation,
transportation, professional negligence, product liability, and employment
practices liability.
Acuity v. Southwest Spring, Inc: Defended Illinois equitable contribution case arising from an obligation to pay
a $2.5 million settlement for a garage keeper’s liability. Defendant obtained a judgment shifting 100% of the
exposure to the other party based on a waiver theory. That decision was upheld on appeal, Acuity v.
Southwest Spring, Inc., 2016 IL App (1st) 142380-U.
Janiszewski v. Flores: Indiana case involving a three-vehicle collision. Plaintiffs, an adult and a minor, alleged
permanent restrictions from soft tissue injuries. Jury verdict was more favorable than prior settlement offers.
Pursuant to the Indiana Code, Defendant recovered more in fees and costs than the total judgments entered.
Village of Orland Hills v. J.S. Reimer Inc.: Construction defect case involving the failure of a slab-on- grade
foundation. Defendant allegedly breached its contract by removing 1 ft. of soil when plans required excavation to
15 ft. With proof that design professionals accepted alterations, the case settled below exposure with contribution
from design professionals, despite Defendant being lowest tier for indemnification.
Jeremy Rasmussen is Chief Technology Officer of Abacode, a Tampa, Florida based company that provides managed cybersecurity services for growing businesses across all industries. Abacode employs global thought leaders and industry experts in ethical hacking, corporate governance, and incident responseto provide its clients with a holistic view of cybersecurity. He is also an instructor at the University of South Florida and founder of the USF Whitehatters Computer Security Club (WCSC). Since 2000, he has taught USF courses in cryptography and network security, ethical hacking, digital forensics & investigations, and mobile and wireless security. He has more than 25 years of experience in performing R&D and developing cybersecurity solutions for government and commercial customers. Jeremy is a Certified Information Systems Security Professional (CISSP), Certified Ethical Hacker (CEH), and Project Management Professional (PMP). He was named the 2017 Tampa Bay Technology Leader of the Year.
